The Porsche Panamera debuted in 2010 as the brand’s entry into the luxury sport sedan market, combining Porsche’s hallmark performance with four-door practicality. Now in its third generation, the Panamera lineup includes a wide variety of powertrains—ranging from V6 and V8 gasoline engines to high-performance plug-in hybrids.
- Generations:
- 1st Gen (2010–2016): Introduced with classic sedan styling, with variants including 4, 4S, Turbo, and Hybrid.
- 2nd Gen (2017–2023): Featured sleeker fastback design, improved driving dynamics, and new trims such as GTS and Turbo S E-Hybrid.
- 3rd Gen (2024–Present): Launched with expanded plug-in hybrid range and refreshed design. Focus on tech, luxury, and electrification.
Current Market Values
Used Market Pricing
| Generation | Trim | Typical Value Range |
|---|---|---|
| 1st Gen | Base / 4 / 4S / Turbo | $24,000 – $33,000 |
| 2nd Gen | Panamera 4 | ~$55,000 |
| 2nd Gen | 4S E-Hybrid | ~$90,000 |
| 2nd Gen | GTS | $72,000 – $128,000 |
| 2nd Gen | Turbo S / Turbo S E-Hybrid | $130,000 – $170,000+ |
| 3rd Gen | Base / GTS / Turbo E-Hybrid | $104,000 – $235,000 MSRP |
- Average Used Sale Price (All Trims): Approximately $46,000
- Highest Recent Sale: $154,000 (Turbo S E-Hybrid)
- Lowest Recent Sale: $8,250 (early Panamera Hybrid)
Sales Performance (U.S. 2025)
- Porsche Panamera sales increased 56% year-over-year in the first half of 2025.
- Units sold: 2,620 in H1 2025 vs. 1,675 in H1 2024.
- This growth occurred even as Porsche’s overall global sales dropped due to reduced demand in China and Europe and increased trade tariffs.
Market Dynamics
Depreciation Trends
- Early 1st-gen models depreciate quickly, often dropping over 60% in the first decade.
- High-performance models (GTS, Turbo S, E-Hybrid) show stronger value retention, especially from 2nd and 3rd generations.
- Hybrid and electric trims have seen moderate to high depreciation in early years, but stabilized pricing as electrification becomes mainstream.
Electrification and Demand
- As of mid-2025, over 36% of Porsche’s total deliveries are electrified (hybrid or EV), with the Panamera playing a major role.
- Stronger U.S. demand for high-performance hybrid Panameras contrasts with declining EV sales in China and parts of Europe.
Future Value Projections
| Year | 2nd Gen GTS | 3rd Gen Turbo E-Hybrid |
|---|---|---|
| 2025 | $99,000 | $170,000 – $235,000 |
| 2030 | $85,000 | $140,000 – $200,000 |
| 2035 | $80,000 | $125,000 – $180,000 |
- 2nd Gen GTS & Turbo S: Expected to remain desirable due to V8 performance and analog feel.
- 3rd Gen E-Hybrids: Likely to maintain value better than full EVs due to hybrid versatility and luxury performance appeal.
Investment Potential
Strong Candidates for Long-Term Ownership:
- 2nd Gen Panamera GTS and Turbo S E-Hybrid trims (low production numbers + performance).
- 3rd Gen Turbo E-Hybrid for cutting-edge electrified luxury with flagship status.
Budget-Friendly Entry Point:
- 1st Gen Panamera Turbo or 4S models for under $30,000 offer a lot of performance value, but expect higher maintenance costs and steeper depreciation curves.